MEC Rebrand 20130618

The new logo for Mountain Equipment Co-op is shown in a handout photo. National outdoor retailer Mountain Equipment Co-Op unveiled a new logo Tuesday in its first major rebranding since the co-operative was founded more than 40 years ago. The redesigned logo refers to the retailer simply as MEC and does away with the iconic image of a mountain. THE CANADIAN PRESS/HO – Mountain Equipment Co-Op